本科毕业论文：新媒体时代报纸的发展思路.doc

本科毕业论文（设计）模板 本科毕业论文（设计） 论文题目： 新媒体时代报纸的发展思路 学生姓名： 曹 娟 学 号： 0903200321 专 业： 广播电视新闻学 班 级： 09级3班 指导教师： 周 宏 刚 完成日期： 2013 年5月 15 日新媒体时代报纸的发展思路 内容摘要 在新媒体出现以前，报纸一直是一个主要的信息传播手段。但是随着第三次科技革命的发展，新媒体的迅速崛起，给报纸带来的影响极大。美国首先受到影响，2008年，在经济危机诱因下，遭受了前所未有的危机，多家报社都相继倒闭。 美国的报业危机给了人们带来了沉重的打击，新媒体正逐渐改变人们接受信息的方式，给报纸带来了不容忽视的冲击。报纸如果还是盲目的维持现有的形态，就很难应对新媒体的挑战。因此，研究和探索在新媒体时代下报纸的发展思路和生存策略，对我国报纸甚至是世界报业都有着必须地理论意义和现实意义。 本文将采用文献研究法和数据调查，通过深层剖析多媒体的发展及报纸当前的困境，得出报纸在今后如何更好地发展。 关键词：新媒体 倒闭潮 报纸 挑战 The development ideas of newspaper in the age of New Media Abstract Before appearing the new media, newspaper is one of the most main means of information communication in human, but with the development of the third Revolution of science and technology, the new media quickly springs up and has great concussion on newspaper, American newspaper is the first to been affected. ON the economic crisis inducement, newspaper suffered an crisis that has not appear, and many offices closed continuously. The American newspaper crisis gives great hit to human, new media changes the way of human accepting information and brings the objective hit to newspaper. If newspaper is just to maintain the existent form, it is hard to deal with the challenge form new media. Therefore, researching and discussing the development and survival strategies in New media era has profound theoretical and practical significance on China newspaper and even the world newspaper. This paper Will use the literature study and survey data, through the deep analysis of the current difficulties and the development of newspaper media to get to how to better development newspaper in the challenge of modern new media. key?words?:?new?media Closures newspaper challenge?? 目录 序 言 1 一、报业危机概论 1 （一）报业危机概述 1 1. 发行量下降 1 2. 受众减少 2 3. 广告额下降 3 （二）报业危机特点 4 1. 发布权减弱 4 2. 信息库瓦解 4 3. 公信力稀释 4 4. 监督者失语 4 二、新媒体对报业的冲击 5 （一）传播方式的冲击 5 （二）信息内容的冲击 6 （