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休闲服装品牌生位测度及竞争策略研究.pdf
Abstract
At isaseriousbrand inleisure
presem,there homogeneityphenomenonclothing
marketofour brand isintense.Anditis to onhow
country,andcompetition worthystudy
to the brandniche outtherational inthe
get preponderant throughcarrying competition
market.Thebrandniche ofour leisure is
degree country’S clothinghigh,which
overlap
and overall
influencesthe ofthe brand industry’S progress.
developmentclothing
to thereasonsand factorsofbrand
Therefore,it’Sverynecessary influencing
analyze
niche brandniche is concernedwithbrandnichedimension
overlap.The overlapmainly
andwidth.Sothisarticleisbasedonthe ofbrandniche.Thesituationandcauses
theory
ofour casualwearbrandWasdiscussedfromthe ofthe in
ecology
country’S perspective
this index whichistomeasurebrandnichebreadthand Was
paper.Ansystem overlap
a the brandsinour Wasselectedto out
established.Andof casualwear country carry
part
tothe ofthe
the measurements,the
research.Accordingrelationship
empirical
ofbrand wereforward.
correspondingstrategies competitionput
totheresearchofthebrandniche feasibleto ourcasual
According theory,it’S study
wearbrandsinOur
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