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休闲服装品牌生位测度及竞争策略研究.pdf

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休闲服装品牌生位测度及竞争策略研究.pdf

Abstract At isaseriousbrand inleisure presem,there homogeneityphenomenonclothing marketofour brand isintense.Anditis to onhow country,andcompetition worthystudy to the brandniche outtherational inthe get preponderant throughcarrying competition market.Thebrandniche ofour leisure is degree country’S clothinghigh,which overlap and overall influencesthe ofthe brand industry’S progress. developmentclothing to thereasonsand factorsofbrand Therefore,it’Sverynecessary influencing analyze niche brandniche is concernedwithbrandnichedimension overlap.The overlapmainly andwidth.Sothisarticleisbasedonthe ofbrandniche.Thesituationandcauses theory ofour casualwearbrandWasdiscussedfromthe ofthe in ecology country’S perspective this index whichistomeasurebrandnichebreadthand Was paper.Ansystem overlap a the brandsinour Wasselectedto out established.Andof casualwear country carry part tothe ofthe the measurements,the research.Accordingrelationship empirical ofbrand wereforward. correspondingstrategies competitionput totheresearchofthebrandniche feasibleto ourcasual According theory,it’S study wearbrandsinOur

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