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Measuring and Modelling Pre-show, At-show and Post-show Exhibitors' Performance.pdf
China.USA BusinessReview,ISSN 1537·1514
June2011,Vo1.10,No.6,425-441
… … 螨
MeasuringandM odellingPre—show,At—show and
Post.show Exhibitors’Performance
CarmenBerne,M .EsperanzaGarcia-Uceda
UniversityofZaragoza,Madrid,Spain
K eSkallerud
UniversityofTromso,Tromso,Norway
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