《BPM Voices Get social with IBM》.pdfVIP

BPM Voices: Get social with IBM and BPM Wilfred Jamison, Ph.D. 08 September 2010 Senior Technical Lead, Business Process Management technologies IBM What exactly is social BPM, what does it mean to you, and how can it help you? Wil Jamison gives you the scoop on IBMs social BPM offerings in this column. Social BPM: Whats it all about? You’ve heard of social BPM and wondered what, if anything, it means to you as a BPM professional or business owner. You ask yourself if it’s just another buzzword to put in your pocket. You look around and see that there are already quite a few social BPM players [3] since Forrester’s Clay Richardson coined the term late last year. So what exactly is social BPM? According to Clay, it’s “processes developed and improved through the use of social technologies and techniques.” By social technologies, Clay is referring to the models and tools adapted by social networking sites such as Facebook, Twitter, LinkedIn, and others. However, not all of these social BPM key players limit themselves to Richardson’s rather technology-oriented definition. In my mind, social BPM goes beyond the use of social technologies. It’s about adapting a methodology or an approach for achieving the goal of BPM that involves extending the accessibility and visibility of a BPM project, increasing the level of awareness and participation of individuals, and leveraging ideas, talents and expertise from a broader source. In this context, social technologies are simply a means to an end. In this column, I’ll talk about how IBM’s view of social BPM is realized through its offerings. IBM is a key player in social BPM IBM is one of the key players in social BPM with its IBM BPM BlueWorks [1] and IBM BPM Blueprint [2] cloud offerings. These two offerings may have different philosophical and technological approaches, but the good news is that they are complementary. BPM BlueWork