《Choice Architecture Design》.pdfVIP

Choice Architecture: Design Decisions that Affect Consumers’ Health Plan Choices July 9, 2012 Kleimann Communication Group, Inc. 12600 St. James Rd Rockville, MD 20850 And Consumers Union 1101 17th Street NW Washington, DC 20036 Table of Contents Acknowledgements 2  Executive Summary3  Introduction5  What is a Health Plan Chooser Tool?5  What is Choice Architecture? 6  About This Study 6  Findings9  Aligning with Site Goals 9  Initial Results 10  Sort Order 10  Are All Plans Displayed? 13  Data Elements Displayed 14  Sponsored Links 15  Consumer Management of Initial Results – Alternative Sorting and Filtering 15  Alternate sorting options 16  Filters 16  Engagement Strategies 18  Key Health Plan Attributes 20  Cost 20  Provider Directory 21  Plan Quality Ratings 24  Language and Design Elements 25  Collecting Evidence 28  Next Steps/Future of Tools 29  Conclusions 30  Appendix A. Profiles of Health Plan Chooser Tools33  Consumer Checkbook Health Plan Comparison Tool 34  CMS – Medicare Plan Finder 35  eHealthInsurance 36  Massachusetts Health Connector 37  PBGH/CalPERS 38  User Experience (UX) 2014 39  Appendix B. Moderator’s Interview Guide40  Kleimann Communication Group and Consumers Union i Acknowledgements This study was conducted by Consumers Union, the policy and advocacy division of Consumer Reports, and the Kleimann Communication Group. Kleimann is a DC-based research and design firm focused on exploring how information can be made usable for targeted populations. Barbra Kingsley, PhD, a partner at Kleimann, served as principal researcher on this project. Kristin Kleimann serve