谣言对它的制造者及攻击对象的品牌影响比较分析研究.pdfVIP

Dissertation Submitted to Shanghai Jiao Tong University for the Degree of Master COMPARATIVE STUDY ON EFFECT OF RUMOR ON ITS MAKER’S AND VICTIM’S BRAND IMAGE Candidate： Chen Huiqian Student ID: 1112009004 Supervisor： Prof. Xue Ke Academic Degree Applied for ： Master of Arts Speciality： Communications Affiliation ： School of Media and Desig