外贸函电unit 1 form and structure of a business letter精品.pptVIP

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2016-02-20 发布于湖北
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外贸函电unit 1 form and structure of a business letter精品.ppt

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Addressing Envelopes Semi-Indented Style China National Chemicals (stamp) Import Export Corporation Beijing, China Mr. F.M. Richard c/o the Sales Manager 211 Broad Avenue Los Angles, CA 91640 U.S.A. Confidential Exercises Ⅰ.Arrange the following in proper form as they should be set out a letter. (1) Sender’s name: China National Lights Industrial Products Import Export Corporation, Shanghai Branch (2) Sender’s address: 1001 Huangpu Road, Shanghai, China (3) Sender’s telephone number: 86-21-XXXXXXXX (4) Sender’s Fax number: 86-21-XXXXXXXX (5) Date: March 30, 2006 (6) Receiver’s name: Jardin Matheson Co., Ltd. (7) Receiver’ s address: 754 Craneigh Street, London S.E. 37, England (8) Salutation: Dear Sirs, (9) Subject line: 100% Cotton T-shirts (10) Attention line: Mr. Simon Donnan, Import Department (11) The message: We thank you for your letter of March 25 enquiring for the captioned goods. Enclosed please find the catalogue, which contains details of all our T-shirts and will enable you to make a suitable selection. We are looking forward to receiving your specific enquiry with keen interest. (12) Complimentary close: Yours faithfully, Exercises Ⅱ.Address an envelope for the above letter. Unit 1 Form and Structure of a Business Letter Objective and Requirement Objective Understanding the essentials of business letter-writing Knowing the layouts of business letters Knowing the layouts of a business letter envelope Requirement Get a knowledge of the principles of business letter-writing Grasping how to organize a good business letter Grasping how to address envelopes 一、Principles of Good Communication Generally, Business writing has only two goals: 1.To make people understand you. 2.To get them to take some action. Principles of Good Communication 7 “C” 1) Courtesy 礼貌 Courtesy is more mere politeness. 语言要有礼且谦虚，及时地回信也是礼貌的表现。 2) Clarity 清楚意思表达明确，要注意：（一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构：（四）注