我国农村金融信贷市场营销与分析.doc

我国农村金融信贷市场营销分析 摘 要 改革开放以来，我国农村金融发生了巨大变化，信贷市场也不断得到创新和发展。在市场营销方面也成效显著。然而，与其他金融机构相比，我国农村金融机构在营销理念，营销体系等方面还存在一定差距。在此基础上，本文将从这一现状出发，从农村金融信贷市场营销观念、营销现状、营销不足、营销策略等方面加以研究，以期能够提高对我国农村金融信贷市场营销的认识。 农村金融信贷市场营销是我国农村金融机构发展所必需的现代管理理念，农村金融机构的成功发展离不开金融市场营销理论的指导和运用。本文首先对信贷市场营销概念作出概括，并阐述信贷市场营销工作对我国农村经济发展的重要性，为我国农村信贷市场创新工作提供理论支持。接着介绍目前我国农村金融信贷市场营销工作的现状，并在此基础上看出不足和一系列影响我国农村金融信贷市场发展的因素。然后在分析一系列宏观因素和微观因素的基础上提出改进措施。 最后用SWOT分析方法对我国农村金融信贷市场发展状况进行分析，对国外发达的农村金融信贷提出借鉴。以此真正达到农村金融机构服务“三农”的目的，促进农村经济的长远发展。 关键词： 农村金融；信贷市场；营销分析；服务“三农”；营销策略 Analysis of marketing in Chinas rural financial credit Abstract Since the reform and opening up, China has undergone tremendous changes in rural finance. Credit markets have been continuously innovation and development.And Credit markets also have been continuously innovation and development. However, compared with other financial institutions, Chinas rural financial institutions in the marketing concept, there is still a gap between the marketing system. On this basis, this paper will start from the present situation, from the rural financial credit marketing concepts, marketing situation, marketing, marketing strategy and other aspects to be studied, in order to improve the understanding of marketing in Chinas rural financial credit. The marketing of rural financial credit market is necessary for the development of Chinas rural financial institutions in modern ideas of management, the successful development of rural financial institutions without the guidance and the use of financial market marketing theory. This paper made a summary of the credit marketing concepts, and expounds the importance of the credit marketing of Chinas rural economic development, to provide theoretical support for Chinas rural credit market innovation. Then introduced the current status of Chinas rural finance credit market marketing work, factors based on see problems and a series of development of Chinas rural financial credit mar