写作课establishingrelations要点.pptVIP

Lesson 12 A brief Introduction of Business Letter Writing Chapter One Establishing Business Relations Writing Principles Write a short letter no more than one page. Write in polite language, with courteous and sincere attitude. Direct to the point at the very first paragraph. (if possible, add the source where you know the name or address of the company) Say something high about your company. List some well-known customers, if any. Express clearly your desire of cooperation. Sample 1 Keen: 1. enthusiastic about an activity or idea e.g. a keen sportsman 我们非常渴望购买中国货。 2. highly developed; sharp e.g. My friend has a keen eye for a bargain. 狗有灵敏的嗅觉。 3. involving people competing very hard with each other for sth 在大学里为奖学金而存在激烈的竞争。 Industry: 重工业： 第三产业： 旅游业： industrial vs. industrious Enquiry/inquiry: n. a request for information about sb/sth e.g. We will make inquiries about the business possibility of your new products. Thank you for your enquiry for the carpets. Please be/rest assured of.. Please be/rest assured that… 请放心，请确信 请确信我方将继续合作 请确信我方将尽快回复你的询问。 Sample 2 Owe to: sth to exist or be successful because of the help or influence of sb/sth e.g. 他认为自己的成功在于机遇。 We own your name and address to… 承蒙……告知你公司的名称和地址。 2. In the market for: Come to/into the market: Find a market for There is good /poor/no market for Avail oneself of: make use of e.g. 我们借此机会对你方密切的合作表示感谢。 We avail ourselves of this opportunity to express our thanks to you for your close cooperation. Acquaint sb with /of sth: make familiar e.g. 你们必须让我们了解详情。 我们对日本市场行情很了解。 Acquaintance: Line: a. 短函；行业 e.g. As soon as you reach a decision, please drop us a line/a few lines. We have been for many years in the chemical line. b. Fall in line with: agree e.g. 我们认为我们不能同意你的意见。 c. In line/out of line 相合、不相合 e.g.你的价格尚可，但船期太晚。 你的物价与市场价格完全不符。 d. In line with: according to In line with cables exchanged, we confirm having sold you the following goods. e. Line up: arrange: We are trying to line up an offer