战略管理英文课件chBusinessLevelStrategy摘要.pptVIP

* * * * * * * * * * * * * * * * * * * * * * Strategic Management: Concepts and Cases Part II: Strategic Actions: Strategy Formulation Chapter 4: Business-Level Strategy * The Strategic Management Process * Chapter 4: Business-Level Strategy Overview: Five content areas Defining business-level strategy Relationship between customers and strategy Differences in business-level strategies 5-Forces Risks of business-level strategies * Introduction Strategy: Increasingly important to a firm’s success and concerned with making choices among two or more alternatives. Choices dictated by