互联网时代背景下海南酒店的网络营销探析.docVIP

海 南 大 学 毕 业 论 文 题 目：互联网时代背景下海南酒店网络营销探析 学 号：20070924148 姓 名： 年 级：2007级 学 院：旅游学院 系 别：市场营销系 专 业：市场营销 指导教师： 完成日期： 摘 要 21世纪互联网科技和电子商务的迅猛发展瞬即席卷全球，人们的工作、生活已离不开网络，网络提高了人们工作效率，同时也提高了人们的生活质量。互联网的虚拟商业行为改变着我们的交易方式和经济活动，随处可见的“网上交易”、“网上购物”已颠覆了人们传统的思维和经营模式。酒店业作为我国朝阳产业的旅游业的重要组成部分，在我国的经济建设扮演者前沿阵地的重要角色，酒店的不可移动性使得酒店在大部分时候不能实实在在地展现在现在顾客面前，因此，酒店开展网络营销，就是对未来客源市场的战略考虑，是酒店进行市场竞争、实现酒店可持续性发展和建立酒店品牌意识的需要。Abstract In the 21st century Internet technology and the rapid development of e-commerce became an instant swept the world, people work, and life is inseparable from the network, the network of people working to improve efficiency, while improving the quality of life. Virtual business practices of the Internet changing our trading and economic activities, you can see the online trading”, “online shoppinghas been subverting the peoples thinking and traditional business model. Hotel industry as a sunrise industry in China an important part of the tourism industry in Chinas economic development forward position of the important role actor, the hotel makes the hotel can not move can not be literally in most of the time is now displayed in front of customers, so The hotel to carry out network marketing is a strategic source markets of the future to consider, is the hotel market competition, to achieve sustainable development and the establishment of the hotel brand awareness of the needs of the hotel. This paper describes four aspects to the background of Hainan Hotel Internet Marketing, these four aspects: First, the Internet era, network marketing under the status of Hainan hotel; the second, Hainan Hotel Network Marketing Advantages and Disadvantages of Analysis; III, Hainan Hotel Internet Marketing Strategy; four, Hainan hotel