business blogging strongestrong-hub - zjgsu.edu.cn.docVIP

Business Blogging e-Hub: An Innovative Approach to e-Business Wang Guo-An Zhejiang Gongshang University, China, 310035 Abstract: With the rapid development of the Internet, e-business has been entering a new phase. However, there’re still some problems to be settled and needs for breakthrough. The paper proposes an innovative approach to e-business models with the aim to resolve the problems. The paper reviews the exiting e-commerce models and points out some of the common weaknesses of the models, and presents the “Business Blogging e-Hub” model for e-business. With the characteristics of all-sided information, multi-dimensional interactivity and trans-model e-commerce platform, the proposed model is created and derived from the integration of the “classical” e-commerce models as B2B, B2C and C2C with the technology and essence of blogging, and is thus sure to meet rapidly changing business needs. Key words: E-Commerce; e-Business; e-Hub; Blog; Business Blogging; e-Marketplace Introduction E-commerce has come a long way since the mid-1990s, when the phrase was first coined. In spite of the ups and downs of the Internet around the turn of the 21st century, great progress has been made in the e-commerce sector. In terms of business models, such basic e-commerce models as B2B, B2C and C2C has been entering a period of maturity, which are well represented respectively by A, A and eB. In China, through several years of cultivation, these types of models have been accepted by the Chinese market. Although financial balance and profit have not been made, yet the volume of transactions has been increased greatly, and what’s more important, with the rapid development of Chinese e-commerce sites, the world has seen the great potential of Chinese e-commerce market. As a result, almost all the Internet giants have entered the Chinese market and started their purchases of Chinese sites. Someone is so optimistic as to say that the second Spring of the Internet and