the diffusion of mobile phones in india - iitk.pptVIP

THE DIFFUSION OF MOBILE PHONES IN INDIA - Dr. Sanjay K. Singh Department of Humanities and Social Sciences Indian Institute of Technology Kanpur INDIA THANKS * * Mobile is becoming the dominant means for accessing communications primarily because deploying mobile network is not only more cost-efficient but also mobile provides greater flexibility and convenience to its subscribers than landline telephone. Growth in telephone subscriber base in India Growth in mobile-density has been phenomenal during the last 5 years or so. Mobile-density in the country has increased more than 23-fold from 0.35 in 2000-01 to 8.12 in 2005-06. Teledensity in India from 1995-96 to 2005-06 There has been 25-fold increase in mobile subscriber base in a span of just five years from 2000-01 to 2005-06. During the same period, mobile-density has increased more than 23-fold from 0.35 in 2000-01 to 8.12 in 2005-06. Growth in Mobile Subscriber Base in India An effective management of mobile services requires an understanding of the factors that underlie the evolution of the market. Factors such as market potential and timing and speed of adoption are of great importance for telecom operators for capacity planning. Understanding the evolution of mobile phone market and its likely future trend is equally important for policy makers. The main objective of this study is to analyze the diffusion of mobile phones in India to inform the larger discussion of managing the communication services as well as to assist analysts concerned about assessing the impact of public policies in the evolution of telecom sector. Estimation of the future trend and analysis of the pattern and rate of adoption of mobile phones in India. Spread of a successful innovation over time typically follows a sigmoid or S-shaped curve. During an early phase of diffusion only a few members of the social system adopt the innovation whereas, over time, due to network consumption externality and dissemination of information