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1998 simulation applied to theme park strongmanagementstrong - informs.pdf

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1998 simulation applied to theme park strongmanagementstrong - informs

Proceedings of the 1998 Winter Simulation Conference D.J. Medeiros, E.F. Watson, J.S. Carson and M.S. Manivannan, eds. SIMULATION APPLIED TO THEME PARK MANAGEMENT Roland Mielke Adham Zahralddin Damanjit Padam Thomas Mastaglio Virginia Modeling, Analysis and Simulation Center Old Dominion University Suffolk, Virginia, U.S.A. ABSTRACT established during summer 1997 to promote the use of computer simulation for business enterprise management. This paper describes the application of computer The Center (Mastaglio and Schultz 1997) also attempts to simulation to a new and interesting problem area, the facilitate the transfer of simulation technology between the management of major theme parks. The operation and Department of Defense and civilian industry through a management of theme parks is becoming continually more Cooperative Research and Development Agreement with difficult and competitive. The level of customer the United States Atlantic Command. During the past expectation for excitement and quality of experience is several months, VMASC has begun to work with the increasing at a much