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business model generation - morethanthecurve.com
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves Pigneur
John Wiley Sons © 2010
288 pages
Focus Take-Aways
Leadership Management • Simple approaches to business modeling encourage strategic thinking and holistic design.
Strategy
• The “Business Model Canvas” is a flexible template for conceiving, completing and
Sales Marketing
assessing business models.
Finance
Human Resources • Business models should focus on nine interrelated parts, covering a company’s
IT, Production Logistics “customers, offer, infrastructure and financial viability.”
Career Development • “Segment” your customer base and determine what kind of client “relationships”
Small Business your company needs to develop.
Economics Politics
• Figure out your firm’s “value proposition” and which “channels” you’ll use to deliver
Industries
your products and services.
Global Business
Concepts Trends • A company’s “key activities” determine its “revenue streams” and “cost structures.”
• Joining up in “key partnerships” with suppliers or even competitors can add to your
organization’s “key resources.”
• Your models must take into account outside forces such as the economy and competition.
• Even the most successful business-model designs are vulnerable to obsolescence.
• Proactive companies regular
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