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Proceedings of the 32nd Hawaii International Conference on System Sciences - 1999 Proceedings of the 32nd Hawaii International Conference on System Sciences - 1999 Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation Yogesh Malhotra Dennis F. Galletta Florida Atlantic University University of Pittsburgh @BRINT Research Institute Katz School of Business ymalhotra@ malhotra@ galletta@ Abstract while at the same time being both parsimonious and The Technology Acceptance Model (TAM) represents an theoretically justified” [6, p. 985]. important theoretical contribution toward understanding IS TRA is a widely-studied model from social psychology usage and IS acceptance behaviors [6, 19]. However, as which is concerned with the determinants of consciously noted by several IS researchers [cf: 4, 5, 6, 9, 14], TAM is intended behaviors [1, 7]. According to TRA, a person’s incomplete in one important respect: it doesnt account for performance of a specified behavior is determined by his social influence in the adoption and utilization of new or her behavioral intention (BI) to perform the behavior, information systems. Davis [4] and Davis et al. [6] noted and BI is jointly determined by the person’s attitude (A) that it is important to account for subjective norm (SN), and subje