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Volume III, Issue 2, September 2007
© 2007, Journal of Asia Entrepreneurship and Sustainability
No reproduction or storage, in part or in full, permitted without
prior permission.
Editors@
THE VALUE OF CREATIVITY AND
INNOVATION IN ENTREPRENEURSHIP
Dr. Friday O. Okpara
UNIVERSITY OF GONDAR, ETHIOPIA
INTRODUCTION
Drucker (1985) argued that innovation is the tool of entrepreneurship. In addition, both
innovation and entrepreneurship demand creativity. Creativity is a process by which a
symbolic domain in the culture is changed. New songs, new ideas, new machines are
what creativity is about Mihaly( 1997). Creativity is the ability to make or otherwise
bring into existences something new, whether a new solution to a problem, a new method
or device, or a new artistic object or form. Wyckoff (1991) defines creativity as new and
useful. Creativity is the act of seeing things that everyone around us sees while making
connections that no one else has made. Creativity is moving from the known to the
unknown. Culture exerts a negative force on creativity according to Pearce (1974),
however, “were it not for creativity, culture itself would not be created.”
No entrepreneur or enterprise, however successful and big, can continue to hold a
place of leadership unless it recognizes that modern business operates in a world of
galloping change which creates new problems, risk and opportunities and for which they
have to mobilize the enterprise’s resources before changes make their impact felt. To do
successfully, the entrepreneur and enterprise should know where this firm is going and
how the firm will get there. This is turn requires a clear definition of the company’s
business which will enable it to continually adopt oper
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