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Networked Expertise in the Era of Many-to-many Communication.pdf

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University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Papers in Communication Studies Communication Studies, Department of 7-1-2011 Networked Expertise in the Era of Many-to-many Communication: On Wikipedia and Invention Damien S. Pfister University of N ebraska-Lincoln, dpfister2@ Follow this and additional works at : /commstudiespapers Part of the Communication Technology and New Media Commons, and the Speech and Rhetorical Studies Commons Pfister, Damien S., Networked Expertise in the Era of Many-to-many Communication: On Wikipedia and Invention (2011). Pap ers in Communication Studies. Paper 10. /commstudiespapers/10 This Article is brought to you for free and open access y the Communication Studies, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Papers in Communication Studies y an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published in Social Epistemology 25:3 (July 2011), pp. 217–231; doi: 10.10802011.578306 Copyright © 2011 Taylor Francis. Used by permission. Networked Expertise in the Era of Many-to-Many Communication: On Wikipedia and Invention Damien Smith Pfister Department of Communication Studies, University of Nebraska-Lincoln, 439 Oldfather Hall, Lincoln, NE 68588, USA; email dpfister2@ Abstract This essay extends the observations made in E. Johanna Hartelius’ The Rhetoric of Exper- tise about the nature of expertise in digital contexts. I argue that digital media introduce a scale of communication—many-to-many—that reshapes how the invention of knowledge occurs. By examining how knowledge production on Wikipedia occurs, I illustrate how many-to-many communication introduces a new model of “participatory expertise.” This model of participatory expertise challenges traditional information routines by elevating procedural expertise over subj