新产品开发及需求应用研究的方法.docVIP

新产品开发与需求研究的方法 摘要 现代市场营销学理论中非常在产品开发中以客户需求为导向，这源于当今市场环境中企业之间竞争越来越激烈，市场者越来越多，而消费者在充分满足基本需求的基础上，需求层次发生了变迁，整个群体也分化不同消费的集合。因此，企业在开发新产品或者改进产品的过程中，充分了解和客户需求显得越来越重要。在知识经济时代，越来越强调外部知识资源对于企业创新过程的重要性。新经济时代的特征之一是科技与科技间的不断融合，善于整合内外部资源的企业将拥有更多的创新机会，也更具有优势。对于企业来说，用户就是非常重要的外部资源，为了能够快速地响应技术和市场需求的变化，企业需要用户能够积极参与新产品的开发过程，将其整合到企业的价值创造中，从而增强企业的核心竞争力和更好地满足用户的需求。 新产品开发 客户需求 创造消费 Abstract ?Modern marketing theory very in product development in customer demand-driven, it originated in the current market environment in the increasingly fierce competition between enterprises, market players more and more, and consumers in fully meet basic needs, on the basis of the demand level changes happened, whole populations also divided for different consumption characteristic collection. Therefore, the enterprise in developing new products or product improvement process, fully understand and customer demand is becoming more and more important. In the era of knowledge economy, more and more emphasis external knowledge resources for enterprises the importance of innovation process. The new economic era is one of the characteristics of science and technology between constantly fusion, good at integrating internal and external resources of enterprises will get more innovation opportunity, also have an advantage more. For companies to, the user is very important external resources, in order to be able to quickly respond technology and the change of market demand, the enterprise needs to users to actively participate in new product development process, and incorporate them into enterprise value creation, and thus enhance enterprises core competitive ability and better meet the needs of users Key words New product development customer demand create consumption 引言 用户参与新产品开发是指企业在产品开发的概念阶段或者设计阶段让用户参与进来，满足新产品开发各阶段知识需求的过程。通过用户参与新产品开发，企业既能够将用户可能存在的、能够支撑企业长期发展的创新信息及时吸纳到企业的产品创新体系中，又可以避免过分关注用户需求信息所带来的负面影响，同时还能降低研发成本，缩短开发时间，减少新产品的市场不确定性。 1企业与用户合作的时机与方法分析 新产品开发过程中的用户参与，是企业获取和运用用户知识，满足各阶段知识需求的过程。适于用户参与的新产品开发的阶段包括概