管理信息系统一！.ppt

Fig. 1.11 Illustration of the Run – Grow – Transform (RGT) framework A new venture start-up focusing less on running the organization and more on growing and transforming the organization. A mature organization within a mature industry focusing mainly on efficiently running the organization. All organizations must focus on the transformation aspect. If you’re standing still, you’re falling behind. Examples of transformation eBay. – online auction site offering payment services (PayPal) offering its own credit card (bonus points). General Motors. – revenues from the financing of automobiles ( and homes), more profitable than manufacturing. Disney. – offers cell phone service (see next page). set spending allowances and track usage for voice minutes, text messaging, picture messaging and downloadable content, receiving alerts when allowances have been reached; determine the hours of the day and days of the week when kids can use their phones; program restricted and always-on phone numbers to manage with whom kids may communicate; prioritize important family messages; and locate kids phones with GPS capabilities Fig. 1.12 The components of value chain Primary value processes takes in the raw materials and makes, delivers, markets and sells, and services your firm’s products and services. Inbound logistics – receiving and warehousing raw materials and distributing those raw materials to manufacturing as needed. Operations – processing raw materials into finished products and services. Outbound logistics – warehousing and distributing finished products and services. Marketing and sells – identifying customer needs and generating sales. Services – supporting customers after the sale of products and services. Support value processes – firm’s infrastructure ( culture, structure, control systems, accounting, legal, and so on), human resource management, technology development, and procurement – support the primary value processes. the amounts