网站分析实战课件.ppt

* * * On-Line Reports Benefits: Quick and easy to generate with an intuitive UI Saves time Allows for advance analysis by guiding the user Analytics V2 new items: Campaign Summary: ppt and excel file that sums your entire campaign Embedded Benchmark: puts your number into perspective Graphs added to key reports, to allow for a faster understanding of your data. * Time Saver Gain better understanding of your campaign metrics * * * * available online and offline change analysis criteria on the fly flexible manipulation for advanced analysis time saver: up-to-date with one click on “refresh” * Custom Report: Is a tailored report built by professional service team for your unique needs. Once built, the report is available in the online reporting interface * * No need to manually combine data – get your Eyeblaster data automatically consolidated into any system you desire See the full integrated picture in your favorite place (i.e. your internal analysis tools or database). * * * * * 持续跟踪分析 AMAT DMAIC Back to Solutions slide 持续跟踪分析 See the full picture in one place 说人话的数据 数据驱动改进的文化 关注趋势，而不是单个数据本身 Predefined Custom Back CM CRB Report Generator 1-Click Plug-in for Excel Data Feed ? 2008 Eyeblaster. All rights reserved Stands out in the crowd 不识庐山真面目，只缘身在此山中 众人皆醉我独醒，向犹太人学习 Just , Be Cool 你还想了解更多？ 关注这些人的博客，都是行业内的牛人 看看这些书，都能比卢二更系统的讲解网站分析 宋星：网站分析在中国 任鑫：Mars Opinion 蓝鲸的Web Analytics笔记 Daves Web Analytics 网站数据分析 David-SEM搜索营销 你觉得今天讲的太虚了？ 时间太短，见谅 你可以看看卢二的这篇文章，对于指标和相应跟踪方法会有更为系统和详细的介绍 《网站分析实战——如何全面分析一个网站》 Thank you * NNG award + MRC Certification on first slide Eyeblaster Analytics is not a product – it is what marketers call a Component Brand ‘- i.e. it is a self-branded subset of a product * * * 随着互联网的不断发展成熟，网站的发展趋势将更加规范化、精细化，更加注重用户体验，今后的网站建设很重要的一点就是网站的质量管理，所以这里就借用质量管理里面的六西格玛中的DMAIC循环来梳理一下网站数据分析的流程，DMAIC是PDCA质量环的改进，这里将其核心设置为“用户体验”，因为不同网站会有不同的目标，而提高“用户体验”可以说是所有网站的共同目标。 * Digital Advertising provides Agencies with something traditional channels