从数据到图表详解.pptVIP

PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * Problems with this chart Spelling error in title: AVERRAGE No time period Too busy: Lot of bars with a lot of numbers Two deviations in the 40+ age group, which confuse the message % on every bar ?unnecessary Multiple units, but not referred to at top: % and RMB Nowhere does it say that the yellow numbers on the left refer to age groups Doesn抰 tell you how many respondents there were Right 揷olumn of bars?on its own would suffice PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * Problems with this chart Poses a question, not an answer Title is very long?winded Doesn抰 have a label for the ages Company names should start with capitals Doesn抰 tell you how many respondents in total Numbers don抰 tally within age groups (I.e., don抰 = 100%) No data source indicated Would be OK for an appendix to back up a message chart PAI020910HK-SH0154-WY_tr (GB) * PAI020910HK-SH0154-WY_tr (GB) * Before using this chart to think of possible topic titles and messages with the whole class, explain some theory. 1. Two factors to consider when defining messages: The audience The data The chart is designed to draw these two together, by helping the audience understand the data. 2. A good message is a bit like a newspaper headline Has a punchy, memorable style Is fact?based Mentions the subject Includes a verb A good message is not a topic title: a topic title describes data, a message title interprets data. 3. Some possible messages for this chart: The number of contracts increased between January and August The number of contracts has been fluctuating zyx company signed the most contracts in August The number of contracts fe