BBAed9-ch05.Product Design 40.pptVIP

Chapter 5Product Design and Process SelectionManufacturing 制造业的产品设计与工艺过程选择 Product Design and Process Selection--manufacturing The product design process Concurrent engineering Designing for the customer QFD Process selection Process flow design Process analysis Globalization of product design and development 1.The Product Design Process产品设计过程 The product development activity provide the link between the customer needs and expectations and activities required to manufacture the product Typical Phases of Product Design 一般产品设计的典型步骤 Concept development Product planning Detailed engineering Pilot Volume Production  Phase 1: Concept Development概念开发 概念开发是新产品设计的最初阶段，在这一阶段内，需要完成的工作有提出新技术、开发和建立仿真模型、提供市场投入、提出产品概念并进行市场调查、提出过程的概念并进行市场调查。 Product Architecture产品框架 产品框架是在新产品概念开发阶段提出的关于产品的功能作用、市场前景、制造过程等方面的一个定义产品的基本的轮廓。 Market opportunity Competitive moves Technical possibility Production requirement Concept Design概念设计 概念设计是概念开发阶段着重解决的问题，在这一过程中提出新产品的框架。 概念设计阶段首要的问题是新产品的开发策略或产品构思方式，采取正确的新产品开发策略或产品构思方式是使新产品开发获得成功的前提条件之一， 一般而言新产品开发策略按出发的侧重点不同可以有以下几种情况：从消费者需求出发；从挖掘产品功能出发；从提高产品的竞争力出发。 Phase 2 : Product Planning产品规划 Market building Small-scale testing Investment/financial Phase 3: Detailed Engineering详细设计 Detailed design of product Detailed design of tools and equipment to be used in commercial production The design and construction of working prototypes(on a computer / in physical form) Release(sign off) Phase 4: Pilot Volume Production 试制与投产 Pilot production Volume production (ramp-up) Factory start-up Volume increase to commercial targets Concurrent Engineering并行工程 传统的产品开发过程——串行过程. 现代新趋势——并行工程 Definition of Concurrent Engineering Concurrent engineering can be defined as the simultaneous development of project design functions, with open and interactive communication existing among all team members for the purposes of reducing time to market, decreasing cost, and improving quality and reliability. 并行工程是指，在开发设计产品的同时，同步地设计产品生命周期的有关过程，力求使产品开发人员在设计阶段就考虑到整个生命周期的所有因素，