奥美-贩卖创意(广告人必看).pptVIP

SAY : When presenting every presenter or salesman does so in one of three broad ways, or we could say operates in one of three zones - Blue, Red or Grey. We can cross zones temporarily but the majority of us are mostly Blue, mostly Red or mostly Grey. There are variations in the Blue Zone from bright to light and in Red from scarlet to pink. Grey is grey is grey. Lets develop this a bit more. GO BACK TO YOUR BLUE LIST OF WORDS ON THE EASEL AND PULL OUT APPROPRIATELY TO ILLUSTRATE FURTHER. GO BACK TO YOUR RED EASEL LIST TO ILLUSTRATE FURTHER. SAY : .....