一汽丰田DSA销售助手规划方案详解.pptVIP

东风本田 – HINT终端调研结果 根据调研反馈结果，2011年9月已在系统中追加新思域车型，配合该车上市。 Sharing advantage resources with BitAuto 成功案例 奥迪DSA数字销售助手 从2011年12月31日开始，将在176家经销商店投入使用，超1800台ipad将投入奥迪销售体系。 东风雪铁龙 截止2011年12月31日，将在333家经销商投入使用，超600台iPad将投入东风雪铁龙销售体系。 THANKS! Thanks 谢谢聆听 * 【智能助手】 业务能力 Business ability 统一、正规的产品诠释话术及特性展示； Provide unified and standard product statement as well as features presentation ； 利用可视情景化的数字内容向客户展现以往无法直接 展示的卖点及技术特性； Present the product selling points and technical features which cannot be showed directly and vividly to the customers before through visual and scenarios digital contents 竞品信息的及时了解； Learn the information of competitors instantly; 随身的资料库，随时随地学习、交流、考核。 Portable materials database, to learn、communicate and assess anytime anywhere 日程规划 Plan 客户联系、日程规划； Customer contact、schedule planning； 随身携带的销售终端便于销售顾问走出展厅进行销售活动。 Easy to carry along and convenient for the sales to carry out outdoor business 【智能营销】 介入销售服务全流程，使销售顾问离开桌面作业，移动完成销售一条龙工作； Involve the whole sales service process, liberate the sales consultants from desktop work and complete all the work sales in mobile; 标准化的产品价值展示工具，提高销售顾问对产品的认知能力，缩短消费者决策时间； Standard product value presentation vehicle to improve the product cognition of the sales and shorten the decision time of customer; 规范的销售顾问服务接待流程，提升销售满意度； Regulate the reception procedures of the sales to improve customers’ satisfaction; 保障客户信息的及时、全面采集； Ensure the customer information be gathered instantly and comprehensively; 试乘试驾、满意度信息及时收集 Collect the test drive information and the customer satisfaction information timely. 【智能管理】 随时掌握一线销售状况，辅助营销决策； Keep track of the front-line sales status and support the marketing decision; 随时了解客户关注点，调整销售传播策略； Know the customer focus timely to adjust the marketing and promotional strategies; 统计客户数量，考核客户进店渠道及广宣效果; Statistic the customer amounts and evaluate the advertising effects through the data of customer visit channels; 定制调研项目，节约调研费用； Customize research project and save the research costs; 客户详细信息抽查回访，考核经销店客户信息准确性; Sa