2010年福建省高三英语骨干教师培训ppt课件：Unit 5 Module 9 Reading.pptVIP

Sth About the Students Very tight schedule Efficient to the point ’Twas brillig and the swithy toves did gyre and gamble in the wabe. What did the toves do? Gyre and gamble in the wabe! What does it mean? …(laughing) How Advertising Works Introduction We are exposed to ads in our daily life 1) What kind of advertisements can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works? What an ad is 1）Definition 2) Means 3) Advertisers How advertisers make effective ads Identify target Appeal to the target Use a suitable medium ·How ads can be effective When there is a need for a product If the target audience is exposed to ads constantly Decide if a word is important or not. It’s not necessary to put equal importance on every word. Context Definition Examples Word formation Synonyms/antonyms Adversative relationship Cause-and-effect relationship 1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work? what really counts is to show the ss how to read instead of what it is. * A New Vision for 21st Century Education [Insert Presenter Name] [Insert Presenter Title Company] [Insert Event Name] [Insert Date] PLEASE NOTE: This is only a template presentation; you may add examples and additional slides based on your audience EDUCATION COMMUNITY AUDIENCE Zheng Shaoying August- 2010 Unit 5 Module 9 Reading How Advertising Works Learning material: Unit 5 Module 9 Reading How Advertising Works What I think: The best way to speed up their learning process is to show them what they can do on their own. What I think: Learning is done by students, not teachers Become an expert on effective ways of learning a language, and to pass on that expertise to ss Learning aims of this lesson To get some more knowledge about advertising by reading a text To use proper reading skills to read fast and effectively To use word-attacking skills to kno