河北移动通信资定价机制研究.pdfVIP

摘 要 摘 要 随着全球经济一体化进程的加剧，通信行业在全国迅速发展，已成为促进国民经济 发展、社会进步的支柱产业。移动通信工具正在被越来越多的客户认可和使用，移动通 信行业的资费定价，已成为市场竞争的重要手段，消费者关注的焦点问题，定价的合理 与否直接关系到移动通信运营商和广大消费者双方利益。 自20世纪90年代初河北省移动通信行业成立以来，经过数次电信重组进程，河北 省移动通信市场经历了从寡头垄断到寡头竞争的过程。十多年的时间里河北省移动通信 行业的资费模式从线性定价到二部定价、交叉补贴、差别定价等多次衍变。然而，由于 缺乏理论研究和指导，河北省移动通信行业在资费定价方面长期依靠直觉及市场竞争需 求建立资费体系，因此，对资费定价的研究具有重要的现实意义。 本文主要以河北省移动通信行业为研究对象，运用博弈论、作业成本等基本理论， 研究建立科学有效的定价机制。具体的研究思路和总体框架如下： 1.对河北移动通信行业背景及资费定价研究意义进行分析，构建论文的整体研究 框架。 2. 引入理论基础，为制定合理科学的资费定价机制提供依据。 3. 对河北省移动通信行业发展情况进行总体评价，详细分析影响河北省移动通信 资费定价的主要因素。 4. 从政府监管、非平均成本定价问题入手，构建资费上下限管制、在网时间定价 及峰值定价多种定价方式。 5. 对论文进行总结并提出后续研究的方向。 关键词 移动通信 资费定价 政府监管 成本监测 定价方式 I Abstract Abstract With the development of global economic integration, communications industry grows fast in China, and becomes one of the Pillar industries in national economy. Since more and more consumers are using mobile phones, price has become a public focus. Pricing strategy is an important competitive strategy for operators, and it is directly related to the interests of both operators and consumers. The telecommunications industry in Hebei Province has experienced a series of reforms since 1990s, and changed into a market of oligopolistic competition from oligopoly market. During the past 10 years, the pricing model of the telecommunications industry in Hebei has been keeping changing, such as linear pricing, two-part pricing, cross-subsidies, and discrimination pricing. However, due to the lack of supervision and theoretical guidance, the price plans of telecommunications industry in Hebei has been based on needs of market competition and