浅谈中国企业CI策略.docVIP

浅谈中国企业CI策略 HY [内容摘要]：本文用较浅显的文字简介了中国企业和CI设计之间的紧密联系，指出了现今中国CI的弊病，用美日两国CI战略的特点进行比较，列举事例，比较优劣，从而论证观点，在提出自己对中国型CI发展方向感想的同时，对中国企业日后CI技术的发展远景表达出美好的憧憬。 [Contents summary]：This text used the plain writing brief introduction the Chinese business enterprise with the close contact that CI design, pointing out the corrupt practice of the present and Chinese CI, using the beautiful day two the characteristics proceeding of country CI strategists compare, enumerating the case, comparing the good and bad, from but argument standpoint, at put forward the oneself to the Chinese type CI development direction fee