我国网络游戏的发展及推广方式分析40本科41.docVIP

本科毕业论文 题 目：我国网络游戏的发展及推 广方式分析 院 （部）： 专 业： 班 级： 姓 名： 学 号： 指导教师： 完成日期： 目 录 摘 要 IV ABSTRACT V 1前 言 1 1.1选题背景及意义 1 1.2本文主要研究内容 1 2网络游戏的基本理论 2 2.1网络游戏的概念 2 2.2网络游戏的特点 3 3网络游戏的电子商务价值讨论 4 3.1网络游戏商家角度上的经济学 4 3.1.1网络游戏的产品价值 5 3.1.2网络游戏的网络外部性 5 3.1.3网络游戏行业中的竞争策略 5 3.2 网络游戏玩家角度上的经济学 7 3.2.1网络游戏对玩家的正面影响——网络正外部性 7 3.2.2网络游戏对玩家的负面影响——网络负外部性 8 4网络游戏市场发展状况 9 4.1 游戏用户规模 9 4.2游戏用户行为特征和偏好 10 4.2.1 PC网游用户行为特征和偏好 10 5当前游戏市场的发展趋势 16 5.1 PC游戏增速放缓 16 5.2手机网游份额进一步扩大 16 5.3电视游戏成为新的市场热点 17 6游戏推广平台分析 17 6.1齐名推推游戏推广平台简介 17 6.2齐名推推推广方式分析 18 6.2.1推广人员的类型及特点 18 6.2.2游戏推广的合作模式 18 7总 结 21 谢 辞 23 参考文献 24 摘 要 随着互联网的兴起、普及及发展，网络游戏产业作为一种新兴的高新技术产业，已经与影视、音乐等产业一道成为全球重要的娱乐产业之一。 关键词：网游产业；网游推广；电子商务；游戏成瘾 Chinas Online Game Development And Promotion Of Ways Analysis ABSTRACT The online gaming industry (referred gaming industry) as a new digital entertainment with the rise of the Internet , the popularity and developed, but also the formation of a new cultural and artistic forms. The online gaming industry as an emerging high-tech industry, has become one of the same film, music and other entertainment to keep pace with the worlds major industries. In the global online gaming industry is developing rapidly in the background, but also the rapid development of Chinas online game industry. Currently, online games have become a major profit point of Chinas Internet companies, such as the formation of Netease, Tencent has a strong strength of online gaming companies , and formed its own unique business model and industry chain: the rapid development of online games industry and promote related while industrial development, also produced such as network PW, plug and protection of virtual property online games addiction and social positioning error, product homogeneity, lack of core technology and other issues. The existence of these problems, the development of Chinas online game industry has been mixed. Development of information technology and the consequent expansion of the Intern