商砼企业运营管理咨询分析报告.doc

商砼企业运营管理 咨询手册 泵送营销公司 二○○八年一月 目 录 前言··················································2 第一章 商砼企业运营环境概述·····························3 第一节 国内混凝土行业环境分析······································3 第二节 国内商砼企业运营环境特点···································4 第二章 商砼企业的运营特点及问题·························7 第一节 一个接受管理咨询的商砼公司案例·····························7 第二节 商砼企业运营管理中的常见问题································8 第三章 商砼企业规范化管理实务···························13 第一节 合理定位，规划战略·········································13 第二节 打造有竞争力的商砼企业组织································16 第三节 商砼企业的长期激励体制设计示例·····························1