信息技术与旅游业(中文)分析报告.ppt

Part I Text 第一部分 课文 Information Technology and Travel Industry Exercise Fill in the blanks with proper words to complete the following statements.. reduction; revolution; latest; case; independently The development of information technologies (ITs) is one of the most important innovations of the 20th century. They have brought great changes to other industries and therefore have been regarded as the root cause of a second industrial _________________. (2) The introduction of Thomson’s Open-line Programme (TOP) in 1976 is a _________________ in point. It was the first central reservation office making use of computers to deal with information immediately. revolution case (3) ITs are of special significance for travel agencies. They are helpful in several aspects: providing the ____________ information as soon as it happens; completing reservation facilities and helping to coordinate the relationship between consumers and principals. (4) However, most hotels are run by families_________________. They are small and medium-sized and highly seasonal. Many of them do not have the skill and/or money to bring ITs into full use. (5) The invention of new technology leads to the ____________ of commun-ication and operational costs and enables tourism organizations to operate flexibly and increase their interaction with customers and partners. latest independently reduction 2. Questions for discussion (参见国家双语示范课程《旅游学概论》网站：“网络课堂) What are the benefits brought by ITs to tour operators? ITs contribute to a great extent in organizing, promoting, distributing and coordinating package tours. 1) They can focus on suitable market by organizing proper package tours according to the requirements of customers. 2) They can update brochures regularly. 3) They can save the 10-20% commission paid to other intermediaries in the distribution chain (e.g. travel agencies). 4) They can significantly reduce the costs of incentives, bonuses and educati