小型地产商场推介会活动方案.pptVIP

下载本文档

13
0
约3.74千字
约 17页
2016-04-12 发布于湖北
举报
版权申诉

小型地产商场推介会活动方案.ppt

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

Introductions: Collette Easton Myself – Head of Client Services/Head Consultant Fire drill etc. Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today Group discussion: Introductions Who Where What What is happening What do you want from today 河北多乐传媒有限公司策略分析如何聚集 “现场客户”的传播途径，使得社会舆论传播持续升温、巩固企业的品牌形象、促进项目销售？锁定客户，定向传播 “周末乐翻天” PARTY 周末乐翻天PARTY 品牌形象强化有力拉动项目销售此次活动，不仅仅在于开放活动本身，而在于借助此次活动的契机，营造舆论环境、派对氛围，更进一步引发目标受众对项目的价值认同与共鸣。以此提升企业的影响力，推进项目销售！如何多层面立体推进，达成活动目标？夜·时尚名流派对公关策略构成 Part1:舆论宣传造势 part2:主题元素 Part3:氛围营造 ● 主题活动 ● 现场送礼 ● 场地构造 ● 璀璨包装 ● 媒介传播 ● 后续报道激发目标受众的尊崇和荣耀活动方案小娱乐打造大集结 1 2 3 维系客户关系，沟通客户感情，从而提高品牌知名度、扩大项目美誉度、稳固品牌的忠诚度，为项目销售打下坚实的基础。活动目的通过举办这样的活动拉近消费者与项目的距离，增加蓄客量，促进项目销售。举办各类回馈活动，为项目受众人群提供一个温暖和谐氛围。活动概况活动主题：狂