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consumer culture IKEA Fulfillment of our desire: avoiding a certain inner imbalance gratifying of our vanity inclining to display filling our inner void Two shoppers The first shopper: take only what she wants The second shopper: susceptible to all the attractions of the place Both, when in a particular frame of mind, become the other one. We believe, not what it is, but what we want to believe. the changed image of consumer No longer a fool Ceasing to be seen as passive, exploited, and dim,the consumer has ceased to be as female. /info/5386/ （网络心理学：互联网的女性主义特征） The department store 19t