漳州花卉产业链SWOT的分析.docVIP

延伸漳州花卉产业链的SWOT分析 林文杰 (漳州职业技术学院经济管理系，福建 漳州 363000) 内容摘要：漳州花卉产业发展得天独厚，历史悠久，但由于对传统生产经营的路径依赖，花卉产业转型与升级相对滞后。因此，规划和设计漳州花卉产业链，整合自然、社会、经济资源，改造漳州传统花卉产业，转变其生产经营方式，延伸和运转花卉产业链，促进产业升级，提高产业自主创新能力和国内外市场竞争力的对策研究已经势在必行。本文运用SWOT分析方法，对漳州花卉产业链延伸的优劣势及政治、经济、社会和技术等各方面因素的进行分析，论证漳州花卉产业链延伸的可能性。 关键词：花卉产业 产业链延伸 对策研究 SWOT分析 Extends the Zhangzhou flowers and plants industry chain SWOT analysis Lin Wen Jie (Zhangzhou Institure of Technology, Zhangzhou Fujian 363000,China) Abstract:The Zhangzhou flowers and plants industry develops advantageously, the history is glorious, But as a result of to traditional production management way dependence, Flowers and plants industry reforming and promotion relative lag. Therefore, plans and designs the Zhangzhou flowers and plants industry chain, the conformity nature, the society, the economical resources, transform the Zhangzhou tradition flowers and plants industry, transforms its production management way, Flowers and plants industry reforming and promotion relative lag. Therefore, plans and extends with the revolution flowers and plants industry chain, the promotion industry promoted, sharpens the industrial independent innovation ability and the domestic and foreign markets competitive power countermeasure research already imperative. Flowers and plants industry reforming and promotion relative lag. Therefore, the plan and this article utilize the SWOT analysis method, extends the superior inferiority to the Zhangzhou flowers and plants industry chain and politics, the economy, the society and the technology and so on various aspects factor carries on the analysis, proves possibility which the Zhangzhou flowers and plants industry chain extends. Keywords: Flowers and plants industry, The industrial chain extends, Countermeasure research, SWOT analysis 漳州花卉产业发展得天独厚，历史悠久。原以传统水仙花为主，至今已发展为水仙花、兰花、榕树盆景、仙人掌与多肉植物、棕榈科植物和荫生观叶植物等六大类热带、亚热带产品。漳州拥有这些花卉所需要的、特定的自然环境和气候条件。在此基础上，漳州市政府审时度势，创办了海峡两岸（福建漳州）花博会观赏性、艺术性、商业性、知识性于一体，已有几百家台资企业到投资，与当地花农合作创建1120家花卉公司，种植面积达到2