(给力呈现)___手绘室内表现教程基础篇_第一部分.ppt

室内手绘效果图课程 室内手绘效果图课程 (1)对线的认识 “线”的特征： “线”的起笔、运笔、收笔。起笔顿挫有力，运笔时力度逐渐减轻，收笔时力度最轻但又稍微提顿。这样，线便具有了透视感、方向性。随着线的起笔、落笔力度的细微变化，线的透视效果也有变化。在一段时间的摸索与体验后，我们会体会到其中的乐趣。 （2）几何形体的塑造 1、立方体是一切复杂形体最终组合的基础。 2、用线的表现形式画出几何形体：沙发、茶几、床等形体 （3）透视原理的应用 透视对于手绘效果图来讲非常重要，在画效果图时，了解透视原理后很大程度是凭感觉画。透视就是近大远小、近高远低、近实远虚，这是我们在日常生活汇总常见的现象。 学会运用透视画法把抽象的平面，用直观、形象的效果图表现出来，使设计意图更加容易让人理解。 （4）单体表现 （5）空间组合练习 If I usually do something, and as a result I spent twice as long than the average on the page, it’s telling me something - Brand moment is being built. If they are doing something as a result, it is telling me something. That that brand impact has not caused me to invest more of my time. So how do we measure time? How do we give it a value? “Dwell Time” is the latest answer from Eyeblaster to try an answer online where TV currently fails – whether the user was in front of the TV or not. It is a solution to justifying the audience is actually taking in the message. Not just what they did but for “how long” – it is “brand time” – a point of measurement that can show the impact on the audience where they are. It goes much deeper then reach and frequency. It goes deeper than page open – all they do is show me exposure, not that I have a connected relationship. The metrics advertisers should look at, for brand campaign, is reach (how many were consumers were affected) frequency (how many times) and dwell time (how long). * If I usually do something, and as a result I spent twice as long than the average on the page, it’s telling me something - Brand moment is being built. If they are doing something as a result, it is telling me something. That that brand impact has not caused me to invest more of my time. So how do we measure time? How do we give it a value? “Dwell Time” is the latest answer from Eyeblaster to try an answer online where TV currently fails – whether the user was in front of the TV or not. It is a solution to justifying the audience is actually taking in the message. Not just what