ChinaAffluentConsumers解析.pptVIP

Sharing…… Rapid growth of middle class 87 million people in 2005 earns between USD 6,000 – USD 25,000 per year Estimated to increase to 317 million people in 2015 Affluent Household estimated to increase from 2.9 million in 2005 to 8.5 million in 2015 Adjust to living of standard, the affluent in the cities of Guangzhou, Shanghai, and Beijing earn on average annually of USD 60,000 per household Profile Over 85% are under age of 46 2 out of 3 of these affluent are married, and 3 out of 4 of the married affluent have children They have very little leisure time. Over half of the affluent have l