2-建立商业关系祥解.pptVIP

International Business Correspondence Chapter 2 Establishing Business Relations Status Enquiries Why to write a letter for establishing business relations? To enlarge one’s business scope and turnover To maintain or expand business activities To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one. No customers, no business. Why to make a status enquiries? To avoid the unnecessary loss 知己知彼、百战百胜 How to find the company you want to deal with? Merchants may be approached through the following channels: 1. Internet 2. Advertisements in newspapers/magazines /other medias 3. Overseas Chamber of Commerce 海外商会 4. Your branch offices abroad 5. Market investigations 6. Trade fair held both at home and abroad China Import and Export Fair中国进出口商品交易会 7. Business Houses of the same trade 同业商行 Directories 贸易行的行名录 8. Visit abroad by trade delegations and groups 9. Bank How to write to the company you wish to contact for the first time? 1.Begin you letter by telling the recipient how his name is known to you. 2.Provide necessary information about yourself. 3.State your wish. How to do when you receive a letter? If you receive a letter in which the sender expresses the intention to do business with you, what should you do? You should answer as soon as possible. This shows your efficiency, which is a good way to impress your potential customer. If you can’t do as requested, you have to tell him tactfully to pave the way for future business. How to study this chapter? You should pay much attention to: 1. Writing principles tones 2. Basic business knowledge 3.Typical sentences/sentence structure 4.Word extension 5.Word discrimination 6.Grammar points Contents ◆ Module Letters ◆ Specimen letters Language points Analyzing the letter ◆ Writing tactics ◆ Language summary ◆ Exercises General introduction 1.turnover 营业额 Eg. The company turns over ￡150 million a year. Th