初级商务英语Unit13.docVIP

Unit 13 Sales forecasts Intentions and predictions 1. Listening A Sales Director presents the sales targets for four products. As you listen, match the graphs with the model numbers of the products. Models: A1456, B2456, C3456, D4456 Graph 1 Sales target: Model _________ 请见附图13-1 Graph 2 Sales target: Model _________ 请见附图13-2 Graph 3 Sales target: Model _________ 请见附图13-3 Graph 4 Sales target: Model _________ 请见附图13-4 Listening Task Right, let’s move on to targets for next year and out plans over the next five years. As you sow earlier, sales of the A 1456 have been falling for some time and last year were only 250000. We expect sales will be roughly the same next year, although we will be starting a large-scale promotion in March. If this is successful, perhaps we can boost sales to 300000. Still, I prefer to keep our forecast figure at 250000. Now, we come to the B 2456. We don’t expect sales will be quite as high as last year as we are not going to push this product this year. My view is that sales should reach 450000. This may be a little optimistic for a product which is now six years old, but I think we should be able to achieve it. We are sure the sales of C3456 will start to recover. Indeed, sales may go as high as 650000 next year. However, I have set the target slightly lower, at 600000. Now, let’s look at our medium-term plans. Next year we intend to launch our new product- the D4456- and we are sure sales will take off very quickly. We estimate first year sales figures at 200000 and we hope that within three years the D4456 will replace the A1456. We intend to stop production on the A1456 within five years. Finally, R and D are working on a new medium-range product and they hope to have this ready in two years’ time, so we could be launching it within three or four years. 2. Presentation When we talk about the future, we can do so either personally or impersonally. We can also indicate the degree of probability in terms of: