02136贾云飞(创作报告)精要.docVIP

保密类别编 号院(系)别 新闻传播学院 专 业 广告创意营销（专转本） 班 级 10广告创意营销（专转本） 姓 名 贾云飞 学 号 201202136 指导教师 王南杰 中国传媒大学南广学院 2014年 月 日 ABSTRACT The creation report is the analysis and elaboration aimed at the actual project Promoting and Marketing Plan case of JUMEI in China Area which is completed by the graduate design work. Graduate design project is in order to promote the brand cognitive JUMEI and infiltrate into the China market, as well as to improve the turnover in the 2014-2015 marketing planning case. The planning case is based on the market research, to promote the awaren