杜绝社交分派,办一场成功年会.docVIP

Killing the Cliques and Other Networking Tips for a Successful Annual Meeting July 1, 2015 ? | ? AUTHOR: Christina Green ? | ? POSTED IN: tips 杜绝社交分派，办一场成功的年度会议 For association events staff, networking is essential to future attendance. Keeping returnees mingling and newbies involved takes effort. 从事会议行业的同仁们都知道，商务交际对发展未来参会者是非常重要的，让二次参会者建立起交际圈，而新晋参会者又能够参与其中，确实是一个非常值得努力的方向。 You want to provide excellent opportunities for networking in order for attendees to see value and return next year. But as soon as they do (return), they look to reestablish communications with their existing networking group and are less prone to reach out to newbies. The higher percentage of returning attendants you have, the harder it is for first-time attendees to find meaningful networking. How do you balance the desire of returnees to network within their group and a newbie’s need for branching out? 为了让参会者能够从活动中收获更多，从而在来年的会议中出现，你可能就迫切需要提供给他们一个非常棒的商务交际平台，然而一般情况下，参会者一到现场，自然而然的就会奔着自己之前的圈子去了，必然无暇顾及那些新来的客户。一场活动的“回头客”越多，第一次参会的客户要在其中找到合适的商务关系也就越难。那么基于这种情况，老客户急切的想要回到曾经的交际圈，而新客户又如此渴望能够融入到一个商务圈中，这时候，你该如何权衡呢？ Organic versus Organized Networking “有机交际”VS“组织型交际” Organic networking happens naturally and the novice events manager may think all meeting networking happens that way but some must be planned/organized. Organized networking has a bad reputation. Many think of forced ice-breaker games but today’s organized networking is much more subtle than that. 有机交际通常是顺理成章、水到渠成的，所以新手活动管理者可能会理所当然的认为所有的活动交际都是有机交际，但实际上还是有些属于组织型的。组织型社交名声不太好，很多人都觉得它只是有目的的强行破冰的环节，但是现如今的组织型社交要比从前微妙有趣多了，内容也要更丰富。 For the First-time Attendees 对于新晋参会者 Your goal for first-time attendees is to get them involved. However, it’s important not to force anyone. Introverts find value from networking but pushing them to network will backfire. Get newbies interacting at their own comfort level. 从新晋参会者的角度来说，组织者最大的目标就是能够让他们参与到活动中来，然而，不强制、顺其自然对于办一场活动是至关重要的。内向型参会者想要在活动中寻找到自身的价值，到那时强行把他们推进这个圈子往往适得其反，所以，就让新晋参会者在他们自己的圈子里舒适的享受活动吧。 Give Attendees Networkin