我国便利店现状与经营模式的创(18页)详解.docVIP

我国便利店的现状及经营模式的创新 摘 要 目前，我国便利店业态处于健康发展的轨道上，也培养出了一批经济效益和社会效益好地标准店铺，然而，目前连锁便利店的营业实际显示，经营性亏损比比皆是。上海连锁便利店由于店址选择密集、商品结构雷同，近一年来开出的24小时便利店大多面临着经营的窘境。投资之初，不少便利店原打算企业后三年进入盈利期，而现在，且不说盈利，就连生计维持也成了问题。与日本等便利店发达国家相比，我国便利店业态还存在着很大差距。便利店要想尽快摆脱目前的窘境，必须重视便利店业态本身的开发和创新，审时度势，充分发挥自己的长处，创造出大型超市难以比拟的优势。　便利店是一种以满足顾客便利性需求为主要目的的零售业态。上世纪末至今，便利店做为一种较新的业态在广州获得了迅速的发展壮大。便利店的创新，一方面提供殷勤有礼的微笑服务与文明礼貌问候语，另一方面提供快速高效的收银服务，防止排队，提高收银服务水平；提供方便、实用、齐全的便民服务项目，培育新的竞争力。 关 键 词：便利店, 经营模式, 创新  Current Situation of Chinas convenience store and business model innovation Author: Tutor: Abstract At present, convenience stores Yetai a healthy development track, and developed a number of economic and social well to the standard shop, present, however, the actual chain of convenience store business showed operating losses abound. Shanghai chain of convenience stores, as shop choices intensive commodity structure similar, over the past year out of the 24-hour convenience stores are mostly faced with the dilemma of business. Investment at the beginning, many convenience stores, three years after the original intention to enter the profitable period of business, but now, not to mention profitable, even sustenance has become a problem. And Japan, convenience stores, compared to developed countries, Chinas convenience store Yetai there is still a big gap. Convenience stores in order as soon as possible from the current predicament, we must attach importance to convenience stores Yetai own development and innovation, the situation and give full play to their strengths, creating large-scale supermarkets can not match advantage. Convenience stores is a convenience in order to meet customer demand for the primary purpose of retail formats. The end of the century so far, convenience stores as a relatively new Yetai in Guangzhou saw rapid development and growth. Convenience store innovations, on the one hand to provide attentive and courteous service with a smile and polite greeting of civilization, and to provide fast and efficie