酒店《新闻发布会》培训活动纲要.docVIP

A HOTEL XXX大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要 Task 任务：Press Conference 新闻发布会 Code 序号： OH-SM-MC-D005 Objectives目的：At the end of this session, each trainee will be able to fully understand how to conduct press conference professionally. 在此培训结束后，每一个学员都要了解如何以职业的方式做新闻发布会。 Standard标准： See Attached SP. 参见后附标准与程序。 Resources培训器材： Whiteboard, Mark Pen. 白板，马克笔。 Method 培训方式 Training Steps 培训步骤 Time 时间 Group Discussion 小组讨论 Lecture 讲座式 What does a press conference have? 新闻发布会应当具备什么要点？ Write answers on whiteboard. 把回答写在白板上。 Explain Standards one by one: 逐条解释标准： The Marketing Communications Manager will organize Press Conference on the following occasions: Maintaining and enhancing awareness locally, nationally and internationally Like hotel opening, MC activities, charity events etc. Launching a new facility, product or promotion. Like opening of new outlets, swimming pool Announcement from Brand, Corporate or the hotel Like new appointments, new opening properties and latest development in China. 在以下场合，公关部经理组织新闻发布会： 为了保持和提高饭店在本地、国内及国际上的知名度 譬如饭店的开业、公关活动及慈善活动 发起新的推广活动、开设了新的设施，开发新的服务时; 譬如开新的餐厅和游泳池对外开放 品牌、集团或饭店发布了新的宣言 譬如集团的新任命、在中国区新饭店开业 及最新发展动态。 Press Conferences are to be organized with proper planning and careful selection of invitees. The General Manager and other members of the Excom depending on the occasion will deliver speeches. 举行新闻发布会需要周密的计划，仔细挑选受 邀者名单。根据情况，总经理和其他行政委员 可以做演讲。 Audio and visual presentations will be used in Press Conferences. 新闻发布会中将使用音响和视听设备做展示。 Suitable food Beverage items and services will be part of a Press Conference. 新闻发布会同时提供适量的餐饮服务 Each attendant will be provided with a full set of collateral regarding the theme of the Press Conference in his / her preferred language upon arrival. 每名参加者都将在会前得到有关发布会内容的 一份资料，资料将以他们的语言打印(中文或 英文)；在会议结束时收到一份礼品。 The date has to be carefully selected to encoura