6-企业单位宣传材料的汉英翻译教程讲解.pptVIP

一、理论介绍 根据纽马克对文本的分类，企业宣传材料属于号召型文本。 作为以呼唤功能为主，同时兼有信息功能的文本，企业单位宣传材料一方面不完全追求最贴近的自然对等语，另一方面也不像科技翻译那样，强调语义上的对等。 学校简介属于事业单位宣传广告的一种。学校简介的潜在目的就是吸引更多的人报考该校，从而弘扬学校的名声，使得学校有更好的发展。 学校简介多属于说明性文字，语言平实，文体的正式程度较高，属于信息型和诱导型功能的文本。 2、历史：学校创建于1951年，对外经济贸易大学已经发展成为一所拥有经、管、法、文、理五大门类等优势专业为学科特色的多科性财经外语类大学。校训： “博学，诚信，求索，笃行” The University of International Business and Economics, founded in 1951, is a multi-disciplinary and national key university with economics, management, law, literature and science as its core academic areas of expertise. Since its foundation, the university has been steadfast in living up to its motto of “Erudition, Honesty, Endeavor and Perfection” through constant diligence and innovation. 3、学科状况：目前，学校下设研究生院及16个学院，并设有思政部、体育部和文化艺术教学部；开设1440余门本科课程，1000余门研究生课程及100余门博士课程。 At present, UIBE consists of 16 academic schools，a Graduate School and a Department of Ideological and political Education，a department of sport，a culture and art education department. Offering over 1440 undergraduate courses, 1000 postgraduate courses, and 100 doctoral courses.  4、影响与前景：学校在与国外大学的交流合作上处于领军地位，目前，已与超过120所著名大学和研究机构建立合作交流关系。 UIBE plays a leading role in the development of international alliance with universities around the world. Currently, UIBE has established partnerships with over 120 overseas universities and international organizations. * * * * * 牡丹江师范学院商务英语系翻译教研室 1.客观准确、翔实生动 2.条理清晰，层次分明 3.流畅简洁，富于美感 本公司重合同、守信用，欢迎海内外企业家前来洽谈业务。 Our company makes a point of observing contracts and maintaining our commercial integrity, and warmly welcomes entrepreneurs from both home and abroad to have business talks with us. 1.客观准确、翔实生动 事业的成败在于人，生产出优秀的产品之前，首先培养优秀的人才 ，公司极为重视对人的培养和教育，事实证明，在企业经营方针的 指导下，全体员工具有一种精神的凝聚力，公司的每一项活动都是 围绕培养人而展开的。 The quality of staff is the key to success. Without Well-trained qualified workers, there are no high-quality products. This belief keeps our company giving the first priority to staff-training and staff-education. It has proved that