Shopping经典购物广告集锦概述.pptVIP

advertisement 无敌创意奥迪汽车广告 熊猫奶酪广告。你敢不吃？试试看！ What is advertising? “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined(定义) as any means of bringing information to the public for the purpose of drawing attention to goods, services, shops, or entertainments. The functions of the advertisement The Characteristics of the Advertising Language Generally speaking, the language of advertising , mainly of so-called loaded languages, must be a language of immediate impact and rapid persuasion. It must bring the advertised products into attention, stress their qualities in the most attractive way, clearly outline the reasons for buying them, and preferably leave a memorable echo(反响,共鸣) of what has been said about the products ringing in the reader’s mind To achieve this, the language of advertising must be short, concise(简明的), vivid(鲜明的), attractive(有吸引力的), and persuasive(有说服力的), which are fully displayed in advertising English. . Effects 英语广告语欣赏 1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 3.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 4.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯） 5.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 6.Connecting People. (Nokia) 科技以人为本。（诺基亚） 7.For the Road Ahead. (Honda) 康庄大道。（本田） 8.Let us make things better. (Philips) 让我们做的更好。（飞利浦） 9.Enjoy Coca-Cola. (Coca-Cola) 请喝可口可乐。（可口可乐） 10.Generation Next. (Pepsi) 新的一代。（百事） 11.Communication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 12.Behind that healthy smile, there ’s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 13.Good to the last drop． 滴滴香浓，意犹未尽。斯威尔咖啡） 14.Obey your thirst． 服从你的渴望。（雪碧） 14.Obey your thirst． 服从你的渴望。（雪碧） 15.Take time to indulge． 尽情享受吧！（雀巢冰激凌） 16.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） 17.Come to where the flavour is． Marlboro country．光临风韵之境——万宝路世界。（万宝路香烟） 18.Just do it. 只管去做。（耐克运动鞋） 19.Ask f