变形记节目人文社会性分析要点.docVIP

《变形记》节目人文社会性分析 摘要：电视节目在我们的生活中充当着越来越重要的角色。电视是与大众生活联系极为密切的一种极具现代特征的大众媒体，它的作用不仅仅是为大众提供信息和娱乐，更重要的是为大众解决心理层面的需求。在社会发展的任何阶段，公众的精神需求都不可忽视。电视为受众需求而存在，电视媒体产生后，关注社会群体的精神与情感生活，关注受众的精神需求，就成为电视媒体不可推卸的社会责任，可以说情感类电视栏目就是在这一需求基础上产生和发展起来的。此类电视栏目关注百姓生活，反映群众心声，解决群体或个人难题。阐述了电视媒体对人们的思想观念、价值取 向和行为方式产生的社会影响，这种影响决定了电视节目必须实现人文关怀，并结合实 际，从传播理念、传播过程、受众分析、媒体自身文化建设四个方面，深入分析电视这一强 势媒体实施人文关怀的途径和方法。 关键词：电视节目；《变形计》；人文社会性；现状；分析 Abstract: TV plays more and more important role in our life. Television is related with the mass life was a very modern closely the characteristics of mass media, its role is not only to provide information and entertainment to the public, more important is to solve the public psychological needs. At any stage of social development, public spirit demand can not be ignored. TV exist for the needs of audience, TV media generated, pay attention to social groups of mental and emotional life, pay attention to the audiences mental needs, has become the TV media unshirkable social responsibility, it can be said that emotional TV column is generated and developed based on the demand of the. This kind of television program pay attention to peoples life, reflect the aspirations of the people, solve problems for groups or individual. Elaborated the social influence of TV media to take produces and the behavior of peoples ideology, value, it determines the realization of the humanistic concern of TV programs must, and combining with actual, from the spread of ideas, spreading process, audience analysis, the medias own culture construction in four aspects, in-depth analysis of the ways and methods of television that strong potential media for implementing the humanistic solicitude. Keywords: TV program; deformation gauge; humanistic social status; analysis; 目录 一、引言 2 （一）选题背景 2 （二）研究意义 3 (三)电视节目人文社会性的研究现状 3 二、电视节目人文社会性的内涵 4 (一)人文社会性的内涵 4 (二)电视节目对人文社会性的解读 5 1、对人的精神关怀 5 2、对社会的当下关怀与终极关怀 5 3、对自然的永恒关怀 6 (三)人文社会性是电视节目吸引受众的有效手段 6 1、关注人文关怀，吸引受众眼球 6 2、人文关怀：“适用与满足”理论的体现 7 三、《变形记》人文社会性的体现 7 (一)诉诸感情为主 7