战略管理(罗宾斯管理学第版讲义全集,英文版)摘要.pptVIP

L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management Define strategic management. Explain why strategic management is important. Discuss what studies of the effectiveness of strategic management have shown. The Strategic Management Process List six steps in the strategic management process. Explain why it’s important to know an organization’s mission. Describe what managers do when they do external and internal analyses. Explain the role of resources, capabilities, and core competencies in the internal analysis.