埃森哲-APPARC韩国银行咨询报告.DOCVIP

Application Architecture December 7, 1995  5.3 Application Architecture 5.3 Application Architecture This section describes Bank X’s current and future application architectures--the systems and applications used by customers, branch personnel, business users, executives, and external agency to support Bank X’s business environment. The application architecture is built based on user requirements, new technical solutions, and banking best practices. Where possible, we have identified potential technical and business supported changes that could help Bank X’s systems. The Application and Data plan describes the actual planned improvements or new applications to be built over the next five years. Key features The focus of the new application architecture is to enhance market-driven processes--processes that improve Bank X’s position in the Korean banking environment by providing better customer service, products, increased market coverage, and competitive prices. Many of the new applications focus on improving management information to help Bank X manage a larger bank and to more precisely evaluate customer needs. Highlights of the new application architecture include: New sales and marketing systems Needs analysis (customer, product, and market) Campaign planning (new channels, sales, promotion activities) Branch opening support (global information system) Sales support (sales schedule, customer consulting activities) Enhanced customer management systems Corporate data information management (financial, personnel, news) Retail customer information management (name, address, family relationships) Advanced credit systems Corporate credit analysis Customer credit scoring New management information systems Business unit profitability (customer, product, branch) Regulatory and Compliance Treasury management Market risk Product management Potential risks To achieve the application architecture, Bank X will need to carefully coordinate technical infrastructure i