LocationBasedServiceApplicationoniPhoneAndroid教程分析.ppt

Location-Based Service Application on iPhone Android Dale Hou July, 2010 Background LBS AR What’s Location-Based Service A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. LBS applications Requesting the nearest business or service, such as an ATM or restaurant Turn by turn navigation to any address Locating people on a map displayed on the mobile phone Receiving alerts, such as notification of a sale on gas or warning of a traffic jam Location-based mobile advertising Asset recovery combined with active RF to find, for example, stolen assets in containers where GPS wouldnt work For the carrier, LBS provide added value by enabling services Resource tracking with dynamic distribution. Taxis, service people, rental equipment, doctors, fleet scheduling. Resource tracking. Objects without privacy controls, using passive sensors or RF tags, such as packages and train boxcars. Finding someone or something. Person by skill (doctor), business directory, navigation, weather, traffic, room schedules, stolen phone, emergency calls. Proximity-based notification (push or pull). Targeted advertising, buddy list, common profile matching (dating), automatic airport check-in. Proximity-based actuation (push or pull). Payment based upon proximity (EZ pass, toll watch). Mobile messaging Mobile messaging plays an essential role in LBS. Messaging, especially SMS, has been used in combination with various LBS applications, such as location-based mobile advertising.?SMS?is still the main technology carrying mobile advertising / marketing campaigns to mobile phones. A classic example of LBS applications using SMS is the delivery of mobile coupons or discounts to mobile subscribers who are near to advertising restaurants, cafes, movie theatres. LBS with AR What’s AR? Augmented reality (AR) is a te