OO平台策划资料.docVIP

摘 要 网购由最初的时尚、潮流逐渐转变为一种新的购物习惯、购物方式。虽然多数消费者仍然习惯线下购买，但是网购所占的比重不断增大，并不断冲击着本地的本地传统商户。淘宝、京东等都在做电子商务并且从中得到了收获。对于本地传统商户来说需要一个平台将自己的产品、服务带到线上带到消费者的面前，实现线上引导线下购买。 方案对淄博本地化的一个电商平台做出策划，希望能将本地商户的产品、服务展现在线上移动端，做出本地化的购物引导，实现从线上引导到线下购买的O2O模式。为本地商户提供新的广告宣传渠道和销售经营渠道，开拓经营环境，抵抗大型电子商城带来的压力。对于消费者来说购物更加安全，网上店铺就是自己身边的店铺互动性更强，便捷性增加.一个软件平台的建立运营需要前期的软件开发和之后的运营推广，本策划案通过参考淘宝、京东等大型购物平台的结构功能，同时结合本地商户和消费者的特点来建立一个淄博人自己的本地化O2O电商平台。 关键词：网购；本地化；O2O电商平台；电子商城   Abstract Online shopping from the initial fashion, the trend gradually transformed into a new shopping habits, shopping way. Although the majority of consumers are still accustomed to the line to buy, but the proportion of online shopping is growing, and constantly pounding the local local traditional businesses. TaoBao, JingDong and so on are doing e-commerce and get the harvest from. For local traditional businesses need a platform for their products, services brought to the consumer online to the consumer, online and guide online to buy. The scheme of Zibo localization of a business platform make planning, hope to the local business products and services displayed online on mobile terminal, make the localization of shopping guide, realize the online guide to the next line to buy 020 mode. Provide new advertising channels and sales channels for local businesses, open up business environment, and resist the pressure caused by the large electronic mall. For consumers shopping more secure, online shop is their own side of the shop interaction is stronger, increase convenience. A software platform to establish operational needs in the early days of software development, and after the operation of the promotion, the planning case by reference Taobao, Jingdong shopping platforms structure and function, combined with the characteristics of local businesses and consumers to establish a Zibo person localization o2o electric business platform. Key Words: online shopping; localization; O2O electronic business platform; electronic mall 目 录 摘 要 I A