我国零售企业信息化建设的研究.pdg.pdf

摘要 现代零售业已不再是单纯意义的传统行业，在某种意义上已成为一个新兴的高科技行 业，信息化已成为零售企业进行市场竞争的重要战略，以信息技术支撑的全程精细化管理 成为提升零售企业竞争实力的主要途径之一，也是零售企业生存和发展的关键。近几年来， 我国虽然有 80%的零售企业在进行信息化建设，但只有少数百强零售企业通过信息化建设 取得了显著的成效，有不少零售企业忽视了信息化建设，还有的走进了种种误区。所以， 针对我国零售企业目前利用信息化的状况，必须对其进行分析和研究。 本论文首先介绍了零售企业信息化的相关理论，阐述了零售企业信息化的定义和内涵， 分析了零售企业信息化所带来的好处；其次，通过资料分析，研究了我国零售企业信息化 建设的现状、历程以及所处的阶段，重点分析了我国零售企业信息化建设的总体水平、已 取得的成果以及存在的问题。为了更清楚和直观的分析我国零售企业在特定的经营环境下， 应如何更有效地进行信息化建设，本文借助于国内外知名企业的实例，介绍了他们信息化 建设中的具体做法，初步总结了现代零售企业信息化建设的方向；就如何有效的进行我国 零售企业信息化建设的问题进行了深入的研究，并提出了若干建议。最后，对我国零售企 业的信息化建设研究进行了总结和展望，阐明了本文内容可能的应用，并给出了进一步研 究的方向。 关键词：零售企业；信息化建设； 研究 II Abstract The modern retails are no longer the pure traditional businesses ．To some extent ，they have become a new high-tech business in which in formalization has become an important strategy for the competition among the retail sales in market ．The whole sophisticated construction supported by the information technology is one of the main approaches to improving the competitive force of the retail trade and is also the key reason for its existence and development ．Although more than 80 ％Chinese retail businesses in recent years have more or less adopted the device of in formalization construction，only a few of the one-hundred top enterprises have gained dramatic achievements through this construction ．A multitude of retail enterprises ignore this kind of construction ．Some enterprises are even misled ．Therefore，according to this situation，analysis and research must have been taken ． This paper introduces the retail enterprise information related theories to explain the definition of retail business information and content analysis of retail enterprises the benefits of information technology. Secondly, through data analysis, study the development of retail enterprises in China situation, history and the stage in which the focus of retail enterprises in Ch